The supplement boom: What's behind the $69 billion wellness surge?

Story by Christine VanDoren writing for THE MANUAL

These stats reveal just how seriously people are taking their health

The nutrition supplement industry has experienced significant growth in recent years. According to a report from the Nutrition Business Journal, “The dietary supplement market [is] valued at $69.3 billion in 2024 and estimated to reach almost $87 billion in 2028.” 

Fueled by growing health awareness and demand for convenient wellness solutions, supplements have become a staple for millions seeking to boost their immunity, energy, and overall well-being. Keep reading to learn more about this ever-growing category!

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